Whether it’s reimagining heritage brands, fusing craftsmanship with pop culture nostalgia, or bringing cutting-edge fashion to the forefront, WA17’s latest projects showcase their commitment to creating visually striking and emotionally resonant experiences.
Here’s a closer look at three of their most exciting collaborations.
1. The Glenlivet: A Sensory Explosion of Whisky Flavours
In WA17’s collaboration with The Glenlivet, they’ve taken the world of whisky and infused it with dynamic, modern visuals. Their team created a series of films designed to bring the brand’s rich heritage into the future with a fresh, visually captivating approach. Each film was crafted as a sensorial expression of the unique flavour profiles of The Glenlivet’s signature whiskies. By blending rich imagery and cutting-edge techniques, WA17 was able to translate the complex tasting notes into a vibrant visual experience that resonates with both whisky connoisseurs and new audiences alike. The project marks a bold step forward for the brand, maintaining its timeless elegance while introducing a modern twist that appeals to the next generation of whisky drinkers.
2. Tissot x Go Nagai: Precision Meets Nostalgia
Continuing their creative partnership with Tissot, they brought together the iconic PRX model and the legendary manga character, UFO Robot Grendizer, in a single film. Our concept, "Forged by Fusion," drove the project, symbolizing the perfect blend of Tissot's Swiss craftsmanship and Grendizer's anime world.
To capture this fusion, they created a hybrid animation that honors Grendizer’s 2D universe while showcasing the real-world, 3D precision of Tissot. The immersive sound design by BXFTYS, combining 70s-inspired effects with a modern sci-fi score, added a cinematic depth that elevated the experience. This campaign celebrates both the artistry of Tissot and the nostalgic appeal of Grendizer, resulting in a truly unique collaboration.
3. Michael Kors Spring 2024: Fashion in Motion
WA17 also made a splash with their latest campaign for Michael Kors, showcasing the brand’s new Spring 2024 collection. The team created a series of season spots that bring the essence of Michael Kors’ effortless style to life. Each film captures the beauty of the new collection through vibrant, high-energy visuals, set against dynamic backdrops that reflect the brand’s iconic sophistication and modern flair. From the streets to the runway, the campaign highlights Michael Kors’ dedication to creating stylish, versatile pieces that make a statement in every season.
WA17 continues to deliver work that’s fresh, bold, and unforgettable and we are so proud to have them as part of our Lemonade family.