WA17 and Tissot Unveil Dynamic NBA Supersport Watch Campaign with Tony Parker, Sabrina Ionescu, and Damian Lillard

In their latest collaboration with Tissot, WA17 took charge of directing and producing the campaign for the NBA Supersport Watch, featuring Basketball Hall of Famer Tony Parker, one of the brand’s most iconic ambassadors.

The concept revolves around the pulse-pounding 24-second shot clock in basketball—a rule that drives the game's tension, excitement, and drama. To translate this energy, WA17 crafted a dynamic, multidisciplinary film that combines 2D and 3D animation, NBA archival footage, and live-action sequences. This vibrant fusion captures the game’s highs, lows, and the electric emotions that define basketball.

The film not only celebrates Tony Parker’s legendary moments but also honors basketball icons Sabrina Ionescu and Damian Lillard, while unveiling the new Supersport Watch and the Tissot x NBA shot clock design.

Credits:

WA17
Director & Creative: Director Gary Roberts

Executive Producer: Jade Annaw

Producer: Ella Cummings

Art Direction & Animation: Gabor Ekes

Art Direction & Animation: Serhat Goktas

Graphic Design, 2D Animation & Edit: David Davies

Art Direction Support & Ideation: Aung Thant Kyaw

Animation Support: Joe Coleman

Animation: Chris Cousins

3D Modeller: Alex Whyles

2D Designer: Harry Vincent