Twice Pictures’ Hot Icarus Capture The Essence of Summer Fashion In Their Latest Campaign Film for Very

From elegant pool lounging to synchronized dancing, this colourful campaign film from Twice Pictures, enhanced with the remarkable post-production expertise of Nomad, invites everyone to embrace their inner flamingo and offers a vibrant introduction to Haus of Flamingo, your one stop for summer fashion!

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The platform and campaign film alike embody Very’s brand sentiment "let’s make it sparkle" and incorporates the energy of its three flamingos. You will be left eager to cultivate your unique sense of style, just in time for the summer!

Directing duo Hot Icarus had this to say about the campaign film: “Our goal for this shoot was to set the tone for VERY's new creative platform - The Haus of Flamingo. We chose an approach that was both deliberate and spontaneous, mixing carefully choreographed performances with free-flowing moves to embody something that feels energetic and spur of the moment. With any luck, the end result is as enjoyable to watch as it was for us to create”.

CREDITS

Client: Very

Advertising agency: The Gate

Chief Creative Officer: Lucas Peon

Creative Director: Jo Ratcliffe

Creative team: Jo Ratcliffe and Olli Leivers

Managing Director: Charlotte Wolfenden

Account director: Rachel Furness

Account manager: Georgina Smellie

Chief Strategy Officer: Kit Altin

Senior planner: Frances Gibbs

Agency Executive Producer: Sonny Botero